Decision Science Institute
Higher Data ROI
About Us
The Decision Science Institute has been blending quantitative practice with business outcomes for 22+ years across the industries of Finance, Big Technology, Advertising Technology, Real Estate, Consumer Packaged Goods, E-commerce, and many other Retail & Digital sub categories.
With success stories spanning from revenue generation to cost compression leveraging tools and tactics across data, AI, and process improvement, DSI can solve your Data problems.
The Decision Science Institute specializes in the following areas:
Data Strategy: Uncover the unique mix of your People, Process, Data Architecture, and Tools that unlock efficiency and allow prioritization of higher-revenue, more strategic projects.
Customer Journey: Understand how your customers are engaging with your business from lead generation to churn prevention. Revealing the gap from the desired customer journey to the actual customer journey can provide insight into your offering and allow for opportunities to close the gaps, thus leading to more consistent revenue generation and a more sticky product offering.
Behavioral Data: Behavioral data can be how your team is using your CRM or it can be how your organization tracks your customer’s engagment with your products. The success of your organization will come down to how comprehensive, connective, and iterative you are on the kind of Behavioral Data you collect. Better Behavioral Data will lead to attainable goals, better engagement, and higher ROI for your business.
The Team
Shobha Nikam
Shobha Nikam has a well-tuned ability to turn Data Into Dollars and Sense. Throughout her career Shobha has been able to find the pockets of opportunity to increase revenue or compress costs, all through Data.
It all started during her university days when Shobha discovered a love for all studies quantitative. Her fascination with the disciplines of Math led her to get not one, but two undergraduate degrees from the Mathematics department within the College of Natural Sciences at the University of Texas at Austin. Shobha’s undying love for academics later took her to INSEAD to earn her International MBA with a concentration in Decision Sciences. Through her years in tech, Shobha picked up most skills on the job; however, during Covid, she took multiple bootcamps at General Assembly to learn to code in Python and write her own Data Science models. Shobha’s empathetic leadership style is underlined by her ability to understand the nuances of the work.
For over 20 years, Shobha has been working in quantitative practices including, but not limited to, Actuarial Consulting, Investment Consulting, Fintech, Big Tech, Ad Tech, CPG, Retail, and Retail Media. The broad coverage of the industries has taught Shobha two things: 1) your company’s ability to connect the data across your organization’s efforts will be your strength or your weakness and 2) your willingness to iterate on data will be your flight or your fall. Shobha is a specialist at behavioral and customer data and understands how an overarching Data Strategy can support the long – term growth of your business.
Shobha splits her time between New York and Houston and spends most days with her favorite colleague, her mixed breed pup named Leila. Her curiosity of other cultures through travel has taken her to 45 countries and allowed her to work directly with and/or in 13 other countries. Shobha is conversational in Spanish, having grown up in Texas, and learning Hindi. If Shobha is not cooking, exercising, or planning her next vacation, she is assuredly thinking about Data.
Services
The Decision Science Institute has deep experience leading the entire spectrum of Data functions at many global companies, including but not limited to Big Tech.
Our experience spans different data functions, tools, data architecture, and processes, that, when optimized, can unlock hidden value in your Data Strategy.
Each company is a snowflake and will have a unique Data Strategy. Contact Decision Science Institute to understand how to map out your Data Strategy.
The Decision Science Institute can partner with you on projects that have a clear outcome and a clear timeline. We are able to participate in the due diligence, strategy mapping, and execution of Data projects that are blocking your business’ success.
With our partner network, both on-shore and off-shore, we are able to deliver on-time and within a budget that works for you.
As a member of your Executive Leadership Team, the Decision Science Institute will serve as the lead of your organization’s Data team, when a full-time hire does not fit your goals. In this format, we will build the Data Strategy and work towards execution of the priorities, including hiring, generating new outcomes, and diversifying the team for growth.
With a high focus on measuring success, this pathway will provide visibility into what value your Data team is bringing the organization as a whole.
